Google将其G Suite招聘平台Hire推向其首个全球市场——英国和加拿大
招聘市场是一个大市场——根据世界就业联合会的最新报告,每年的招聘市场价值5540亿美元。在科技界,这意味着有很大的机会开发工具,让招聘人员的工作变得更容易、更快,更有可能成功地找到适合这份工作的人。如今,谷歌正加大自己在这一领域的努力:该公司正将其基于G Suite的招聘管理平台Hire扩大到美国以外的第一个国际市场——英国和加拿大。
谷歌进入这一市场有些晚,它在2017年推出了Hire,基本功能是使用Gmail、日历、电子表格和谷歌Voice等应用程序,帮助人们管理和跟踪求职者,并通过与第三方招聘平台整合来实现这一功能。在此期间,谷歌利用其在人工智能和搜索等领域强大的知识产权,为这项服务增添了额外的功能。
这些工具提供了机器人流程自动化风格的帮助,以减少管理员负担一些重复的任务。
谷歌负责招聘的副总裁德米特里•克拉科夫斯基(Dmitri Krakovsky)表示:“招聘人员希望有时间与求职者交谈,他们不想坐在系统里点击东西。”“我们通过自动化许多功能来节省时间。”他们还会在成堆的求职者中筛选出合适的人选,并把那些不太符合要求(或没有得到这份工作)的“长得很像的人”摆出有趣的面孔,这样他们就可以成为未来招聘的目标。
当然,通过类似eQuest等服务,招聘网站可以与第三方招聘网站建立链接,将入职人员引入系统,但谷歌也提供了与招聘网站的无缝集成。谷歌通过自己的垂直搜索服务,让人们在谷歌的基本搜索窗口中使用自然语言查询来寻找机会,从而与传统的招聘网站形成竞争。
克拉科夫斯基表示,在加拿大和英国的首推是有意义的,因为它们与美国之间没有语言障碍。同时,英国市场的关键还在于另一个原因:它让谷歌有机会对产品进行调整,以符合GDPR的要求,方便在未来发布。
尽管英国和美国等市场代表着全球最大的一些招聘服务市场,但这是一个长尾机会,随着时间的推移,它的雄心将是让Hire走向全球,将其定位为与Taleo、领英(LinkedIn)、Jobvite、Zoho、smartrecruitment以及其他许多求职者招聘和跟踪领域的公司竞争的关键对手。
OnGig的研究显示,目前,Hire在全球前100个求职者追踪系统中仅排在第23位,但它也将其潜力单独挑出来,因为它毕竟是谷歌。克拉科夫斯基说,目前该公司不打算收纳大型企业,甚至也不打算收纳小型的夫妻店,而是要抓住拥有十到几千名员工的公司的巨大机遇。
谷歌面临的更大机遇体现在几个层面。首先,它将Hire作为一种付费产品销售,这有助于增强该公司提供更广泛的谷歌云平台软件和服务。根据公司规模的不同。其次,它提高了公司在招聘方面的宏图,还包括基于API的云技术解决方案及其垂直搜索工作平台。考虑到正在解决的市场规模,这是一个宏大的策略。
谷歌对人工智能招聘的大力支持以及将其国际化突显出了另一个问题。招聘中最大的趋势之一是努力在招聘时考虑到更多的多样性,这不仅是为了给招聘过程带来公平,也是为了给企业注入不同的思维方式,迎合不同的受众。
虽然人工智能确实可以加速某些过程,但基于输入,它也被证明是一个潜在的偏见池。事实上,一个典型的例子是亚马逊(Amazon)试图建立的一个基于人工智能的招聘工具,但由于涉嫌歧视最终不得不关闭该工具。
谷歌非常清楚这一点,并一直将其牢记于心,特别是在建设和扩大招聘到新界的过程中,这本身就是在为人工智能系统处理多样性。
克拉科夫斯基指出,谷歌如何建立更多“理解”人工智能的一个例子是,它在搜索退伍军人,这些退伍军人可以使用自己的专业术语来寻找工作,这些专业术语会自动转换成其他技能,就像军队以外的雇主描述的那样。
当然,这是为了寻找工作。对于科技界来说,如果他们想要开发出具有国际持久力的产品,从而颠覆现有的“招聘”模式,关键在于,随着时间的推移,在招聘过程的各个方面都要做到这一点。
那些行业领先者也没有袖手旁观:就在昨天,Jobvite(排名第五的ATS跟踪平台)宣布了一轮2亿美元的融资和三笔收购。
以上为AI翻译,内容仅供参考。
原文链接: Google takes Hire, its G Suite recruitment platform, to its first global markets, UK and Canada
相关阅读:Jobvite筹集了2亿美元,并收购了三家招聘初创公司以扩大其求职招聘平台
Google Hire重大更新!全面AI技术支持,简历筛选安排面试将大幅节约时间
Hire by Google的候选人发现工具目前已普遍适用于G Suite的付费用户
为什么2019年人才获取从数据驱动转向智能驱动从历史上看,人力资源行业充满了时间密集型任务,确定最佳候选人并协调他们的面试和筛选过程。一项研究发现2017年的租用时间平均为 23.8天,自2010年以来增加了13天,因为市场越来越拥挤。
人工智能驱动的技术开辟了几乎无限的可能性,2019年将成为数千个行业创新和高度采用的一年。人力资源,招聘和人才获取也不例外,随着人工智能(AI)的普及变得无处不在,人们将大大受益。
来年将会看到大量的人力资源团队严重依赖人工智能和机器学习(ML)来处理人才获取方面的大部分幕后工作。由于这种转变,招聘人员将有能力和时间与更高层次的顶级候选人建立牢固的关系,而不是在一天的大部分时间里研究和挖掘大量的简历和简介。
本文作者Steven Jiang CEO and Co-Founder of Hiretual
AI和机器学习支持的人才招聘
我相信,我们将在2019年见证的最激动人心的转变之一就是人工智能领导着从数据驱动到智能驱动的招聘变革。事实上, 在一项调查中,42%的高管认为人工智能在未来两年内至关重要。
由于AI和ML和他们难以置信的收集和整理直观的信息,缩短了时间,洞察能力的强大力量,人力资源专家将花费更少的时间筛选,通过数据和更多的时间采取行动就可以了。
目前,这需要通过在现有系统中采用和部署AI引擎,从公司现有的人才获取(TA)系统和技术堆栈进行根本性的变更和升级。随着人工智能的加强,人力资源工作变得更加积极主动,整个工作流程和流程将得到重塑。随着TA团队的重新培训和流程的重新定义,新的一年将为基础设施,软件和运营带来升级。
人工智能技术还将发展招聘人员和候选人与采购流程的关系。组织将采用相同的AI技术来处理主动求职者和被动求职者管道。由于2019年预计会有很高的采用率,我还预计公司会聘请更多的技术架构师来帮助设计和构建可扩展的HR堆栈。人工智能将占据中心舞台,人们将在明年更加了解它,他们将被迫做,以确保他们找到并取得持续的成功。
提高候选人参与度
在接下来的12个月里,更多的人力资源和招聘团队将挥手告别许多繁琐的任务,这些任务历史上占据了宝贵的一天,占用了大量的时间。取而代之的是加速人才获取过程的工具和平台。这将是广泛采用增强采购,写作和参与技术的一年。
随着采购和寻找主动和被动候选人变得更有效率,我们将看到注意力从采购转移到流程的下一阶段,鼓励潜在员工与招聘人员交谈,也称为“提高候选人参与度”。
人工智能简化招聘流程的能力 - 特别是采购和过滤候选人的初始阶段 - 将使人力资源团队能够花时间处理更有价值的任务,例如了解简历或在线档案背后的人。
改善候选人的体验
由于前所未有的技术见解和能力,招聘方法已经非常直观,并将继续变得更加直观。随着越来越多的流程开始自我照顾,候选人的体验将提升到一个新的水平。候选人在申请和表达对职位的兴趣时,会有更好,更全面的经验。等待招聘人员亲自联系每位候选人并提供必要信息以便简单地继续申请流程的下一步的日子(和周)已经一去不复返了。
通过先进的配对和采购技术,候选人将获得更多相关和细致入微的工作建议和机会,而招聘人员将从与手头工作的最佳候选人匹配中受益。一旦候选人找到他们感兴趣的工作,技术也将在该流程的下一阶段发挥作用。
人工智能的聊天机器人和调度机器人将使候选人能够提出问题并实时回答。Chatbots将继续整合到公司的网站中,让人力资源团队成员能够处理更紧迫和复杂的请求,并有时间在招聘过程中发挥更加深思熟虑的作用。Chatbots可以完整地引导申请人完成申请流程,引导候选人从一个页面到另一个页面,以确保准确性和完整性。我们还将看到AI匹配技术蓬勃发展。
新的一年将带来改进的实践,无与伦比的候选人和招聘人员经验以及人力资源行业十年来所采用的最高技术水平。求职者和招聘人员都会感受到AI和ML的影响。候选人的经验将继续现代化,允许公司像对待客户一样对待他们的申请人,同时让招聘人员有更多的时间和精力投入到招聘的人性方面:与有才能的候选人交往。那些在2019年接受人工智能的公司将把他们的人才招聘团队提升到一个新的水平。
以上由AI翻译完成,仅供参考。
经授权发布。
Why 2019 Will Be The Year Talent Acquisition Moves From Data-Driven To Intelligence-Driven
Historically, the human resources industry has been fraught with time-intensive tasks, identifying the top candidates and coordinating their interview and screening processes. One study found that the time to hire in 2017 was, on average, 23.8 days, an increase of 13 days since 2010 as the marketplace has grown ever more crowded.
Artificial intelligence-powered technology opens up nearly limitless possibilities, and 2019 is poised to be a year of innovation and high adoption across thousands of industries. HR, recruiting and talent acquisition are no exception and will benefit greatly as the adoption of artificial intelligence (AI) becomes more ubiquitous.
The coming year will see vast amounts of HR teams relying heavily on AI and machine learning (ML) to take care of much of the behind-the-scenes work that goes into talent acquisition. Thanks to this shift, recruiters will have the ability and time to engage with and build strong relationships with their top candidates on a deeper level — instead of studying and digging through a huge quantity of resumes and profiles for a significant part of the day.
Talent Acquisition Powered By AI And Machine Learning
I believe one of the most exciting shifts we will witness in 2019 is AI leading the change in recruiting from data-driven to intelligence-driven. In fact, 42% of executives in one survey believe AI will be of critical importance within the next two years. Thanks to the powerful forces of AI and ML and their incredible ability to gather and sort information intuitively and shorten the time to insights, HR specialists will spend less time sifting through data and more time acting on it.
For the moment, this will require fundamental changes and upgrades from a company’s existing talent acquisition (TA) system and tech stacks by adopting and deploying an AI engine into their existing systems. The whole workflow and process will be reshaped as HR efforts become dramatically more proactive as they are enhanced by AI. The new year will bring upgrades to infrastructure, software and operations as TA teams are retrained and processes redefined.
AI technology will also evolve both the recruiter's and candidate's relationships with the sourcing process. Organizations will enlist the same AI technologies to handle both active-job-seeker and passive-job-seeker pipelines. Because of the high levels of adoption anticipated in 2019, I also foresee companies hiring significantly more technical architects to help design and build scalable HR stacks. AI will take center stage and people will become much more knowledgeable about it in the coming year, which they will be forced to do in order to ensure they find and achieve ongoing success.
Heightened Candidate Engagement
In the next 12 months, more HR and recruiting teams will wave goodbye to many of the tedious tasks that have historically occupied a significant amount of their valuable day and eaten up too much of their time. In their place will be tools and platforms to accelerate the talent acquisition process. It will be a year of widespread adoption of augmented sourcing and writing and engagement technologies.
As sourcing and finding proactive and passive candidates becomes more efficient, we will see a shift in attention from sourcing to the next phase of the process, encouraging potential employees to talk to recruiters, also known as "heightened candidate engagement."
The ability of AI to streamline the hiring process — especially the beginning stages of sourcing and filtering candidates — will allow HR teams to spend time on more valuable tasks like getting to know the person behind the resume or online profile.
Improving The Candidate Experience
Thanks to unprecedented technological insights and abilities, recruiting methods are already highly intuitive and will continue to become even more so. As more and more processes start to take care of themselves, the candidate experience will rise to the next level. Candidates will have better, more comprehensive experiences as they apply for and express interest in positions. Gone are the days (and weeks) of waiting for recruiters to personally contact each candidate with the necessary information to simply move forward with the next step in the application process.
Through advanced matching and sourcing technology, candidates will receive more relevant and nuanced job suggestions and opportunities, while recruiters will benefit from being matched with the best candidates for the job at hand. Once candidates find jobs in which they’re interested, technology will play a part in the next stages of the process as well.
AI-powered chatbots and scheduling bots will enable candidates to ask questions and have them answered in real time. Chatbots will continue to be integrated into a company’s website, freeing HR team members to handle more pressing and complicated requests and have time to play an even more thoughtful role in the hiring process. Chatbots can lead applicants through the application process in its entirety, guiding the candidate from page to page to ensure accuracy and completeness. We will also see AI-matching technology flourish.
The new year will bring improved practice, unparalleled candidate and recruiter experiences and some of the highest levels of technology adoption the HR industry has seen in a decade. The impact of AI and ML will be felt by job candidates and recruiters alike. The candidate experience will continue to modernize, allowing companies to treat their applicants like customers, while giving recruiters more time and energy to devote to the human side of recruiting: engaging with talented candidates. Companies that embrace AI in 2019 will take their talent acquisition team to the next level.